Effective Date: 05/08/2026
This Text Message Privacy Notice (“Privacy Notice”) describes how Vivác Winery (“Vivác Winery,” “we,” “our,” or “us”) collects, uses, stores, and shares personal information through our text messaging program and related online services (the “Platform”).
This Privacy Notice applies only to information collected in connection with our SMS/text messaging services and related interactions in the United States.
1. Scope of This Privacy Notice
When This Privacy Notice Applies
This Privacy Notice applies when you:
- Subscribe to or interact with our SMS/text messaging program;
- Place online wine orders through links associated with our text messaging services;
- Submit information through online forms connected to our messaging program;
- Click links within our text messages; or
- Otherwise communicate with us through the Platform.
When This Privacy Notice Does Not Apply
This Privacy Notice does not apply to:
- Third-party websites, applications, or services linked through our Platform;
- Services operated independently by shipping carriers, payment processors, or social media platforms; or
- Information collected offline or outside the SMS/text messaging program.
We encourage you to review the privacy policies of third-party services before providing personal information.
2. Personal Information We Collect
When you interact with the Platform, we may collect information that identifies or relates to you (“Personal Information”).
A. Information You Provide Directly
SMS Program Registration
When you subscribe to our text messaging program, we may collect:
- Name;
- Mobile phone number;
- Email address;
- Mailing or shipping address;
- Date of birth or age verification information;
- Wine preferences;
- Order history; and
- Communication preferences.
We use this information to:
- Administer the SMS program;
- Send promotional and transactional messages;
- Process orders;
- Verify legal drinking age;
- Provide customer support; and
- Communicate regarding winery events, releases, and wine club information.
Online Wine Purchases
When you place online wine orders through the Platform, we may collect:
- Billing and shipping addresses;
- Payment information;
- Government-issued age verification information where legally required; and
- Delivery instructions.
Payment card information is processed securely through third-party payment processors and is not stored directly by Vivác Winery except as necessary for transaction records.
Customer Service Requests
If you contact us, we may collect:
- Your name;
- Phone number;
- Email address; and
- Any information you voluntarily provide in communications.
We use this information solely to respond to your inquiries and provide customer service.
3. Information Collected Automatically
When you interact with our Platform, we may automatically collect:
- Device information;
- IP address;
- Browser type;
- Mobile carrier;
- Website usage information;
- Click activity from text messages;
- Approximate geographic location derived from IP address; and
- Cookies and similar tracking technologies.
We use this information to:
- Improve website functionality;
- Analyze Platform performance;
- Detect fraud or misuse;
- Personalize user experience;
- Measure marketing effectiveness; and
- Maintain Platform security.
4. Cookies and Tracking Technologies
Our website may use cookies, web beacons, embedded links, analytics tools, and local storage technologies to improve functionality and user experience.
These technologies may help us:
- Understand website traffic;
- Track interactions with marketing campaigns;
- Improve navigation and usability; and
- Maintain website security.
You may disable cookies through your browser settings; however, some features of the Platform may not function properly if cookies are disabled.
5. Google Analytics
We may use Google Analytics and similar analytics services to better understand how visitors use our website and Platform.
For more information about how Google collects and processes data, please visit:
6. How We Share Personal Information
Vivác Winery does not sell your mobile phone number or SMS opt-in information to third parties for their own marketing purposes.
We may share Personal Information in the following circumstances:
Service Providers
We may share information with trusted service providers that assist with:
- SMS delivery;
- Payment processing;
- Website hosting;
- Order fulfillment;
- Wine shipping compliance;
- Customer service;
- Analytics; and
- Marketing operations.
These providers are contractually required to protect your information and use it only for authorized business purposes.
Legal Compliance
We may disclose information:
- To comply with federal, state, or local laws;
- To verify legal drinking age;
- To comply with alcohol shipping regulations;
- In response to lawful requests from courts or government agencies; or
- To protect the rights, property, or safety of Vivác Winery, our customers, or others.
Business Transfers
If Vivác Winery undergoes a merger, acquisition, restructuring, or sale of assets, Personal Information may be transferred as part of that transaction.
SMS Consent Protection
Text messaging opt-in data, consent records, and related personal information will not be shared with third parties or affiliates for their own marketing purposes.
7. Retention of Personal Information
We retain Personal Information only as long as reasonably necessary for:
- Legal compliance;
- Wine sales and shipping records;
- Tax and accounting obligations;
- Customer service;
- Fraud prevention;
- Business operations; and
- Enforcement of our legal rights.
When information is no longer reasonably necessary, we will securely delete or anonymize it.
8. Consumer Choices
Opting Out of Text Messages
You may opt out of receiving SMS messages at any time by replying:
STOP
to any text message from us.
You may also contact us directly using the contact information below.
Marketing Emails
You may unsubscribe from marketing emails by clicking the unsubscribe link included in our emails.
Please note we may still send transactional or service-related communications regarding orders, deliveries, or account activity.
9. Age Restrictions
Vivác Winery markets and sells alcoholic beverages. Our Platform is intended only for individuals who are at least twenty-one (21) years of age.
We do not knowingly collect Personal Information from anyone under 21 years of age.
If we learn that we have collected information from an individual under 21, we will promptly delete the information.
10. Security
We implement commercially reasonable physical, administrative, and technical safeguards designed to protect Personal Information from unauthorized access, disclosure, misuse, or destruction.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Do Not Track Signals
Some web browsers may transmit “Do Not Track” signals. Because there is currently no universally accepted standard governing such signals, our Platform may not respond to them.
12. U.S. Use Only
The Platform is intended for users located within the United States.
By using the Platform, you understand and agree that your information may be processed and stored in the United States.
13. Changes to This Privacy Notice
We may update this Privacy Notice periodically. Changes become effective upon posting the revised notice on our website or Platform.
Your continued use of the Platform after updates are posted constitutes acceptance of the revised Privacy Notice.
14. Contact Us
If you have questions regarding this Privacy Notice or our privacy practices, please contact:
Vivác Winery
Dixon, New Mexico
Phone: (505) 579-4441
Email: info@vivacwinery.com